Making its virgin debut abroad, the museum will be housed within a lush 60,000 square foot property of Dempsey. Other than that, what additional information do you have? We might be late to the game however, I’m pretty sure we are the only news outlet with all the first-hand information you will need for a successful booking to the Museum of Ice Cream. You probably know that the Museum of Ice Cream Singapore will be located in Dempsey, and you probably also have knowledge that doors will open to the public in August 2021. And to many Singaporeans, one of the most anticipated openings is the Museum of Ice Cream -the world-famous U.S.-based experiential museum dedicated to our favourite icy treat. As many of you might have heard-well, it has been announced by literally every single news outlet out there-in an attempt to boost Singapore’s tourism recovery, Singapore Tourism Board has announced three new attractions slated to open in the coming months ahead.
#MUSEUM OF ICE CREAM FULL#
Its answer to the Museum of Ice Cream's sprinkle pool is a pit full of marshmallows.Īnd now, with the creation of Figure8, it seems like more colorful pop-ups with eye-catching concepts designed to pile up the likes on social media may be on the way.Travel restrictions might still be in place, but that doesn’t necessarily mean that there’s nothing to keep us entertained in our very own sunny Singapore. There's also Candytopia, a Wonka-esque space filled with candy-inspired artwork and installations that's currently touring the US. In the Big Apple, you can visit the Rosé Mansion, which puts a wine-flavored twist on the idea. The runaway success of the Museum of Ice Cream-it claims more than 1.5 million visitors across its current and prior locations-has inspired a spate of imitators eager to get in on the experience game. In its headline accompanying the story, New York described Bunn as "The Millennial Walt Disney." I could take all of those different installations that we just went through, and I could build them out into city blocks. Afterward, when asked what her "ultimate dream" was, Bunn's reply was illuminating: "I want to be the next Disney. During a 2017 interview with New York magazine, Bunn (who's now 27) toured the Museum of Ice Cream's San Francisco location with reporter Anna Wiener. But Figure8 was also created to help respond to what Vora described as "an overwhelming amount of requests from companies asking us to design branded experiums for them." Corporations want to get in on a concept that's entranced the prized under-25 demographic.įrom the outset, expansion seems to have been in the cards. It plans to open a new Museum of Ice Cream location each quarter, Vora said in a press release announcing the deal. Elizabeth Street Ventures and Maywic Select Investments led the round, with OCV Partners also participating.įigure8, it seems, will both build on the existing Museum of Ice Cream and expand the ideas behind the pop-up experience into other realms.
#MUSEUM OF ICE CREAM SERIES#
And now, Bunn and Vora are capitalizing on that buzz in a serious way: On Wednesday, they launched a new parent company for the Museum of Ice Cream called Figure8, unveiling $40 million in Series A funding at a $200 million valuation.
Another is that it's a confectionery millennial fever dream, like if you dropped acid before touring the Ben & Jerry's factory.Įither way, since Bunn and co-founder Manish Vora launched the first Museum of Ice Cream in New York in 2016, the pop-up experiences have become a cultural phenomenon, selling out stints in Los Angeles, San Francisco and Miami in the blink of an eye and drawing visits from celebrities like Beyoncé and Kim Kardashian.
One way to describe the Museum of Ice Cream is as an Instagram-friendly series of art installations designed as a surreal maze of interactive, hyper-visual exhibits-like a giant pool of sprinkles or a room with technicolor popsicles melting from the walls. What is it? It's not a museum, and there's sometimes only a tangential relationship to ice cream. Bunn decided that a new generation, one that increasingly wants to spend its money on documentable experiences rather than things, needed a new kind of cultural space.Īnd thus was born the Museum of Ice Cream. All the real museums were dry, stodgy, stuck in the 20th century. The way Maryellis Bunn tells it, it all began because she was a bored millennial in New York with nothing to do.
Museum of Ice Cream co-founders Manish Vora (left) and Maryellis Bunn
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