Take the lead and join forces with others through advocacy, collaboration, and business partnerships.Develop scalable solutions for customers to acquire, care for, and pass on products in circular ways.
Aim for only renewable or recycled materials by 2030. Develop circular capabilities in all our products by 2030. IKEA has an ambitious roadmap that includes different commitments: We have a clear approach: to make more from less, enabling the business to reduce waste and become more efficient in all we do. The IKEA ambition for 2030 is to become a circular business built on renewable energy and regenerative resources decoupling material use from our growth. We are adapting our existing business model to enable the prolongation of product and material life, by enabling the four circular loops of reuse, refurbishment, remanufacturing, and recycling. Transforming into a circular business impacts every aspect of the IKEA business: from how and where we meet IKEA customers, how and what products and services we develop, to how we source materials and develop the IKEA supply chain. The second-hand pop-up store helps IKEA test this approach and inspire more people to live a more sustainable life within the boundaries of the planet, paving the way to transition from a linear to a circular business model. The pop-up store is part of IKEA’s aim to develop a circular and profitable business model for the future. The collaboration with ReTuna will help IKEA understand why some IKEA products are turned into waste, what condition they are in when thrown away, why do people choose to donate or recycle products, and if there’s an interest in buying the products that have been repaired. At ReTuna they will be repaired and given a second chance in a new home. The new pop-up store that will be open initially for 6 months, is run by the existing IKEA Västerås store that will provide furniture and home furnishing accessories that for different reasons have been damaged. The pop-up store is located in the ReTuna Shopping Centre, where all products sold are reused or recycled. It does not store any personal data.IKEA takes a step forward in its journey to become a circular business by 2030, with the opening of its first world’s first second-hand pop-up store in Eskilstuna, Sweden. 
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